Fiji Water Essay Example for Free

Fiji Water Essay FIJI Water has recently been accused of greenwashing. Greenwashing is a term that is used to describe companies that mislead their consumers into believing that they are an environmentally safe company. With the threat of global warming due to greenhouse gases, many people have become extremely sensitive to companies that aren’t doing their part to keep the world a great place to live for thousands of years to come. This has caused problems for FIJI Water because their business is successful only if they are able to get consumers to buy their water even though they aren’t an environmentally friendly company. Fiji, an island located in the middle of the Pacific Ocean, has to ship bottled water 5,500 miles to the United States, which produces 216,000,000 pounds of greenhouse gases per trip. This has a huge impact on the environment and therefore has led to many conservationists attacks due to FIJI Water’s claim to go carbon negative. FIJI Water promised to reduce their packaging by 20 percent per year, supply at least 50 percent of the energy used at its plants with renewable energy, optimized logistics and use more carbon-efficient transportations modes, restore degraded grasslands in Fiji, and support recycling programs for plastic bottles. They claimed that this would have a net reduction of carbon in the atmosphere, and used the slogan â€Å"every drop is green† to symbolize that their company wasn’t doing any harm to the environment. While they promised this and created a website to show that they were going carbon negative, there were no numbers to prove that they actually accomplished what they intended to do. I completely agree with the conservationists that they are greenwashing because it’s hard to believe that a company exporting 90 percent of their products to places that are thousands of miles away and emit a ton of greenhouse gases would be able to be carbon negative. Some companies don’t get caught for their greenwashing, but when it’s completely obvious it’s hard to fool customers, especially conservationists.

rocke Essay -- essays research papers

Andrew Carnegie and the Rise of Big Business   Ã‚  Ã‚  Ã‚  Ã‚  Andrew Carnegie was the pioneering tycoon of the 19th century. From his companies emerged the steel to build the infrastructures such as railroads, bridges, automobiles, and ships that would build a nation in need of direction. He was a major player in the transformation into the Industrial Revolution producing the steel to make machinery and transportation possible. Carnegie built his empire from cost control, low prices, low profits, and high volume to make himself the richest man in the world. In his philanthropic stage of life, he became the world's beneficiary to education, as he is responsible for the construction and donation of thousands of libraries in the U.S., Europe and around the world. Andrew Carnegie is remembered for many accomplishments that include his rise from rags to riches and his influences on the railroad, stock market, and iron and steel industries.   Ã‚  Ã‚  Ã‚  Ã‚  Early Years: Andrew Carnegie was born into a very poor family from Dunfermline, Scotland. He moved to the United States with his family in 1848. Carnegie received his first job when he was 13 as a bobbin boy in a cotton mill at a mere $1.20 weekly wage. Carnegie’s big break came in 1849, when he was hired at the O’Reilly Telegraph Company. With this job, Carnegie was able to learn many of the important structures of business, which gave him important knowledge of commercial affairs and the new economy. Carnegies second big break arose when Thomas Scott hired him to be the personal telegrapher and secretary. Carnegie gained hands on experience in the railroad when a derailment almost caused heavy stoppage. Carnegie was able to get the railroad moving again which gave him his first chance to be a leader. In 1859, Andrew Carnegie was appointed Superintendent of the Pittsburgh Division at the age of 24. Carnegie was so good at his job that he was able to perfect the system of statistica l control even further and introduce new management innovations. From working with the railroad, great qualities were emerging that were to mark his later career. These qualities included, a hard work ethic, ability to master the details of a business very quickly, and act daring and forceful. New Investment Ventures: In 1856, Andrew Carnegie was persuaded to buy some stock. He was loaned the money and b... .... This turned into a bad call because of the deaths and injuries made by Frick’s view to bring in strikebreakers. If Carnegie would have gone with his normal action of closing down the plants until a new agreement could be made, Homestead never would have taken place. Carnegie wouldn’t have had to regret this decision the rest of his life and the press wouldn’t have criticized him the rest of his life. In conclusion, Andrew Carnegie is one of the greatest entrepreneurs that have ever lived. He was a Schumpeteran entrepreneur that changed the stream of the allocation of resources over time by introducing new departures into the flow of economic life by creating the modern iron and steel industry. He set a standard that no other industrialists could match. He made million after a million, learning and preparing to make even more money. He loved to make money but was unlike John D. Rockefeller or Cornelius Vanderbilt. Carnegie believed in making the most of his money, so he gave millions of dollars to different institutions and built many structures for people to learn. Andrew Carnegie will always be remembered as long as time passes as a philanthropist, businessman, and a great man.

Literature Review on Brand Awareness

Definition of ‘Brand Awareness' The likelihood that consumers  recognize the existence and availability of a company's product or service. Creating brand awareness is one of the  key steps in promoting a product Brand Awareness  is the extent to which a  brand  is recognized by potential  customers, and is correctly associated with a particular  product. Expressed usually as a percentage of  target market, brand awareness is the primary goal of  advertising  in the early months or years of a  product's introduction.Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the br and  logo.Brand awareness is an essential part of  brand development  which helps the brand to stand out from the others in this monopolistically competitive market Importance â€Å"Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty. † In total, these AAU metrics allow companies to track trends in customer knowledge and attitudes. [2] Brand awareness plays a major role in a consumer’s buying decision process.The knowledge of an acquaintance or friend having used the product in the past or a high recognition of the product through constant advertisements and associations coaxes the person to make his decision in the favour of the brand. The eventual goal of most businesses is to make profits and increase sales. Businesses intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant example of how there is a very high recognition of the brand logo and high anticipation of a new product being released by the company.An iPod is the first thing that pops into our minds when we think of purchasing an mp3 player. iPod is used as a replaceable noun to describe an mp3 player. Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty Brand awareness is  an important way of  promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors.Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales. In the study â€Å"Effects of Brand Awareness on Choice for a Common Repeat Purchase-Product† prepared by Wayne D. Hoyer and Steven P. Brown, published by the University of Chicago Press in the journal â€Å"Journal of Consumer Research Vol. 17,No. 2(sep. ,1990) gives an abstract that Results of a controlled experiment on the role of brand awareness in the consumer choice process showed that brand awareness was a dominant choice heuristic among awareness-group subjects.Subjects with no brand awareness tended to sample more brands and selected the high-quality brand on the final choice significantly more often than those with brand awareness. Thus, when quality differences exist among competing brands, consumers may â€Å"pay a price† for employing simple choice heuristics such as brand awareness in the interest of economizing time and effort. However, building brand awareness is a viable strategy for advertising aimed at increasing brand-choice probabilities.In their research ,Brand awareness is defined as a rudimentary level of brand k nowledge involving,at the least, recognition of a brand name. Awareness represents lowest end of continuum of brand knowledge that ranges from simple recognition of the brand name to highly developed cognitive structure based on detailed information. Recognition is taken here to be the process of perceiving a brand as previously encountered(Mandler 1980). Thus the distinction between awareness and recognition is a subtle one,former denting a state of knowledge possessed by the consumer and the latter a cognitive process resulting from awareness.According to Keller (2003) stated that Brand awareness can be referred to as the ability of a consumer to distinguish a brand under various conditions. Keller (2003) also noted that brand awareness is built and increased by familiarity with the brand as a result of repeated vulnerability which eventually leads to consumers experience with the brand. Consumer’s experience of a particular brand could either be by hearing, seeing, or thin king about it and this will help the brand to stick in their memory.Brand awareness can be referred to as the degree of consumers’ familiarity with a brand. Aaker (1991) According to Aaker (1991 p. 62), there are three levels of brand awareness: * Brand recognition: It is the ability of consumers to identify a certain brand amongst other i. e. â€Å"aided recall†. Aided recall is a situation whereby a person is asked to identify a recognized brand name from a list of brands from the same product class. * Brand recall: This is a situation whereby a consumer is expected to name a brand in a product class.It is also referred to as â€Å"unaided recall† as they are not given any clue from the product class. * Top of mind: This is referred to as the first brand that a consumer can recall amongst a given class of product. Many researchers have seen brand awareness as an element that plays a vital role in consumer’s choice of brand. Aaker (1991) prescribed some of the following factors as ways to achieve brand awareness: * Involve a slogan or jingle: a slogan is a visible feature of a brand. There can be a strong link between a slogan and a brand.The slogan and jingle are powerful and can be a great change for a brand. * Be different and memorable: as a result of the similarity between product and their means of communication, product differentiation is important. * Symbol exposure: a known symbol will make it easier to recall and memorize a visible illustration of the brand. A logo that is connected to an existing brand or a developed brand will play a vital role in developing and keeping brand awareness. * Publicity: one of the most important ways to get publicity and create awareness is through advertisement. Event sponsorship: sponsorship of event can also help to create and maintain awareness. * Consider brand extension: one way to increase brand recall is to show the logo or name on the product and make the name popular. Example of t his is coca-cola which is more publicized than the key product. * Using cue: packaging is one of the most significant cues to a brand due to the fact that it is what the purchaser sees when purchasing a product. If the product or brand is not known, the only means of contact to the brand or product is the package. Hankinson and Cowking 1993), indicates in order to achieve the brand acceptance, the relationship between the customer and brand – perception of customer to brand is needed. The customer’s psychological and physical needs and the brand’s symbolic values and functional attributes will be reflect by the strong relationship between customers the brand Brand awareness is essential in buying decision-making as it is important that consumers recall the brand in the context of a given specific product category, awareness increasing the probability that the brand will be a member of the consideration set.Awareness also affects decisions about brands in the con sideration set, even in the absence of any brand associations in consumers’ minds. In low involvement decision settings, a minimum level of brand awareness may be sufficient for the choice to be final. Awareness can also influence consumer decision making by affecting brand associations that form the brand image (Keller1998)

Essay on What´s Yellow Journalism - 748 Words

Yellow journalism is a writing style that used melodrama, romance, and hyperbole to sell millions of newspapers. But the number of newspapers selling went up drastically after the blowing up of the battleship USS Maine. At 9:30 on February, 15 the USS Maine sinks in Havana Harbor. This starts the Spanish American War. Then newspaper owners William Randolph Hearst and Joseph Pulitzer began having the sinking of the USS Maine all over the front pages. The dramatic style of yellow journalism contributed to creating public support for the Spanish American War. The term yellow journalism came from a popular New York World comic called ‘’Hogan’s Alley,’’ which featured a yellow dressed character named the ‘’yellow kid’’. William Randolph Hearst†¦show more content†¦Two hundred and sixty-six men lost their lives as a result of the disaster, 260 died in the explosion or shortly after and six more died later from injuries. Spanish officials and the crew of the civilian steamer City of Washington acted quickly in rescuing survivors and caring for the wounded. The attitude and actions of the former allayed initial suspicions that hostile action caused the explosion, and led Sigsbee to include at the bottom of his initial telegram: ‘’Public opinion should be suspended until further report’’. The U.S. Navy Department immediately formed a board of inquiry to determine the reason for the USS Maine’s destruction. The inquiry, conducted in Havana Harbor, lasted four weeks. In the end, they concluded that a mine had detonated under the ship. The board did not attempt to fix blame for the placement of the device. But fed by inflammatory articles in the ‘’Yellow Press’’ blaming Spain for the disaster, the public had already place guilt on the Spanish government. The Spanish American War was often referred to as the first ‘’media warâ€℠¢Ã¢â‚¬â„¢. William Randolph Hearst was born on April 29, 1863, in San Francisco, California, being the only child of George and Phoebe Hearst. His father, owned a lot of money, as a result of various mining interests, allow young William the opportunity to see and experience the world as few do. Back in the United States, Hearst attended at St. Paul’s Preparatory School inShow MoreRelatedThe Problem With Yellow Journalism1207 Words   |  5 Pageswith Yellow Journalism. Tabloids are everywhere. You see them while in line at the grocery store, on the stands at street corners, in doctor’s offices, and you can even have them mailed to you. These tabloids have become so ingrained into society that many people consider them to be a true form of journalism. Though this may be one of the views of tabloids, my opinion is that they should not be considered journalism because in reality, they are modern and maybe even worse versions of yellow journalismRead MoreThe Declaration Of The Spanish American War930 Words   |  4 PagesAmerican War is the Yellow Journalism, Cuban economics, and the political roles made by President William Mckinley. All of the roles made by him went back to the reason the war started. The Yellow Journalism helped to create a conducive outbreak of conflict and expansion of U.S. influence overseas, but it did not cause the war. The main immediate cause of the Spanish American War was On February 15, 1898 the U.S S. Maine expl oded in Havana Harbor which left many dead. The U.S. S. Maine was not a monumentalRead MoreThe Media And Its Influence On Politics1643 Words   |  7 Pageschange. 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Yellow journalism, or a type of reporting that prioritizes sensationalism over facts, has been circulating in one form or anot her since ancient times: in ancient Rome, Octavion won his famedRead MoreEvolution And Devolution Of The Mass Media994 Words   |  4 Pagesincreasingly shaped by the mass media. Throughout our country s relatively modern political history, what the masses consume on television, radio, newspapers, and now the Internet, guides and shapes a person s respective political ideology in a significant manner. Although numerous factors are involved in shaping a political ideology, the media is the most crucial as it is the most consistent influencing factor throughout a person s lifetime, and acts as the ongoing catalyst of nationwide politicalRead MoreEssay on Propoganda, Advocacy and Yellow Journalism1938 Words   |  8 Pagesversion of what is right or truthful. Intended to capture our attention, information is not always presented in the most ethical manner. 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